*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  --page-accent: var(--color-brand-500);
  --page-accent-deep: var(--color-brand-700);
  --page-accent-soft: var(--color-brand-50);
  margin: 0;
  background: #fff;
  color: var(--color-text);
  font-family: Inter, ui-sans-serif, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  font-size: 16px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

body[data-platform="wix"] {
  --page-accent: #1769e0;
  --page-accent-deep: #0c4fab;
  --page-accent-soft: #edf5ff;
}

a {
  color: inherit;
}

.skip-link {
  position: fixed;
  top: 10px;
  left: 10px;
  z-index: 100;
  padding: 10px 14px;
  border-radius: 8px;
  background: #1a1a1a;
  color: #fff;
  font-weight: 700;
  text-decoration: none;
  transform: translateY(-150%);
}

.skip-link:focus {
  transform: translateY(0);
}

.site-nav {
  position: sticky;
  top: 0;
  z-index: 20;
  display: flex;
  min-height: 68px;
  align-items: center;
  justify-content: space-between;
  padding: 0 48px;
  border-bottom: 1px solid rgba(229, 229, 229, 0.9);
  background: rgba(255, 255, 255, 0.9);
  backdrop-filter: blur(14px) saturate(160%);
  -webkit-backdrop-filter: blur(14px) saturate(160%);
}

.site-nav__brand {
  display: inline-flex;
  align-items: center;
}

.site-nav__brand img {
  display: block;
  width: 178px;
  height: 45px;
  object-fit: cover;
  object-position: center;
}

.site-nav__links {
  display: flex;
  align-items: center;
  gap: 30px;
}

.site-nav__links a {
  color: var(--color-text-soft);
  font-size: 0.9rem;
  font-weight: 650;
  text-decoration: none;
}

.site-nav__links a:hover,
.site-nav__links a:focus-visible,
.site-nav__links a[aria-current="page"] {
  color: var(--page-accent-deep);
}

main,
.site-footer {
  width: min(1160px, calc(100% - 48px));
  margin-inline: auto;
}

.seo-hero {
  display: grid;
  grid-template-columns: minmax(0, 0.92fr) minmax(480px, 1.08fr);
  gap: clamp(34px, 5vw, 72px);
  align-items: center;
  min-height: 650px;
  padding: 64px 0 72px;
}

.seo-hero__copy {
  max-width: 620px;
}

.seo-hero__backlink {
  display: inline-flex;
  align-items: center;
  gap: 7px;
  margin-bottom: 40px;
  color: var(--color-muted);
  font-size: 0.88rem;
  font-weight: 650;
  text-decoration: none;
}

.seo-hero__backlink:hover {
  color: var(--page-accent-deep);
}

.eyebrow,
.section-kicker {
  margin: 0 0 14px;
  color: var(--page-accent-deep);
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0.13em;
  line-height: 1.3;
  text-transform: uppercase;
}

.seo-hero h1 {
  max-width: 13ch;
  margin: 0;
  font-size: clamp(2.55rem, 5.2vw, 4.65rem);
  font-weight: 820;
  letter-spacing: -0.055em;
  line-height: 0.98;
}

.seo-hero__lead {
  max-width: 35rem;
  margin: 26px 0 0;
  color: var(--color-text-soft);
  font-size: clamp(1.05rem, 1.7vw, 1.22rem);
  line-height: 1.65;
}

.seo-hero__actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 32px;
}

.button {
  display: inline-flex;
  min-height: 48px;
  align-items: center;
  justify-content: center;
  gap: 10px;
  padding: 12px 20px;
  border: 1px solid transparent;
  border-radius: 10px;
  font-size: 0.94rem;
  font-weight: 750;
  text-decoration: none;
  transition: transform 150ms ease, background 150ms ease, box-shadow 150ms ease;
}

.button:hover {
  transform: translateY(-1px);
}

.button:focus-visible,
.site-nav a:focus-visible,
.related-links a:focus-visible,
.faq-list summary:focus-visible {
  outline: 3px solid color-mix(in srgb, var(--page-accent) 35%, transparent);
  outline-offset: 3px;
}

.button svg {
  width: 18px;
  height: 18px;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.8;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.button--primary {
  background: var(--page-accent);
  color: #fff;
  box-shadow: 0 12px 26px color-mix(in srgb, var(--page-accent) 24%, transparent);
}

.button--primary:hover {
  background: var(--page-accent-deep);
}

.button--quiet {
  border-color: var(--color-border-strong);
  background: #fff;
  color: var(--color-text);
}

.button--quiet:hover {
  background: var(--color-dash-50);
}

.seo-hero__note {
  max-width: 34rem;
  margin: 18px 0 0;
  color: var(--color-muted);
  font-size: 0.82rem;
}

.seo-hero__figure {
  position: relative;
  margin: 0;
}

.seo-hero__figure::before {
  position: absolute;
  inset: 7% 5% -1% 10%;
  z-index: -1;
  border-radius: 50%;
  background: color-mix(in srgb, var(--page-accent) 18%, #fff);
  content: "";
  filter: blur(54px);
}

.campaign-visual {
  display: block;
  width: 100%;
  height: auto;
  filter: saturate(0.98);
}

.campaign-visual__accent {
  fill: var(--page-accent);
}

.campaign-visual__soft {
  fill: var(--page-accent-soft);
}

.campaign-visual__stroke {
  fill: none;
  stroke: var(--page-accent);
}

.campaign-visual__halo {
  fill: color-mix(in srgb, var(--page-accent) 16%, transparent);
}

.seo-hero__figure figcaption {
  margin-top: 12px;
  color: var(--color-muted);
  font-size: 0.8rem;
  text-align: center;
}

.intro-section,
.steps-section,
.capabilities-section,
.decision-section,
.metrics-section,
.faq-section,
.related-section {
  border-top: 1px solid var(--color-border);
  padding: clamp(70px, 9vw, 112px) 0;
}

.intro-section {
  display: grid;
  grid-template-columns: minmax(250px, 0.75fr) minmax(0, 1.25fr);
  gap: clamp(40px, 8vw, 110px);
}

.intro-section h2,
.section-heading h2,
.decision-section h2,
.metrics-section h2,
.related-section h2,
.final-cta h2 {
  margin: 0;
  font-size: clamp(2rem, 3.5vw, 3.15rem);
  letter-spacing: -0.045em;
  line-height: 1.08;
}

.intro-section__copy p {
  margin: 0;
  color: var(--color-text-soft);
}

.intro-section__copy p + p {
  margin-top: 22px;
}

.intro-section__copy .intro-section__lead {
  color: var(--color-text);
  font-size: 1.3rem;
  font-weight: 650;
  letter-spacing: -0.02em;
  line-height: 1.5;
}

.pairing {
  display: grid;
  grid-template-columns: minmax(150px, 0.45fr) minmax(280px, 1fr) minmax(250px, 0.8fr);
  gap: 28px;
  align-items: center;
  padding: 30px 34px;
  border: 1px solid color-mix(in srgb, var(--page-accent) 24%, var(--color-border));
  border-radius: 16px;
  background: var(--page-accent-soft);
}

.pairing__label {
  color: var(--page-accent-deep);
  font-size: 0.8rem;
  font-weight: 800;
  letter-spacing: 0.09em;
  text-transform: uppercase;
}

.pairing__flow {
  display: grid;
  grid-template-columns: 1fr 44px 1fr;
  gap: 12px;
  align-items: center;
}

.pairing__flow strong {
  font-size: 1.05rem;
}

.pairing__flow svg {
  width: 44px;
  fill: none;
  stroke: var(--page-accent);
  stroke-width: 2;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.pairing p {
  margin: 0;
  color: var(--color-text-soft);
  font-size: 0.9rem;
}

.section-heading {
  max-width: 720px;
  margin: 0 auto 52px;
  text-align: center;
}

.section-heading--left {
  margin-inline: 0;
  text-align: left;
}

.section-heading > p:last-child {
  max-width: 38rem;
  margin: 18px auto 0;
  color: var(--color-text-soft);
}

.steps-list {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  margin: 0;
  padding: 0;
  list-style: none;
}

.steps-list li {
  min-height: 240px;
  padding: 28px;
  border-top: 3px solid var(--page-accent);
  border-right: 1px solid var(--color-border);
  background: linear-gradient(180deg, var(--color-dash-50), #fff 70%);
}

.steps-list li:first-child {
  border-left: 1px solid var(--color-border);
}

.steps-list__number {
  display: block;
  margin-bottom: 40px;
  color: var(--page-accent-deep);
  font-size: 0.78rem;
  font-weight: 850;
  letter-spacing: 0.12em;
}

.steps-list h3 {
  margin: 0;
  font-size: 1.05rem;
  line-height: 1.3;
}

.steps-list p {
  margin: 12px 0 0;
  color: var(--color-text-soft);
  font-size: 0.92rem;
}

.capabilities-section {
  display: grid;
  grid-template-columns: 0.75fr 1.25fr;
  gap: clamp(48px, 9vw, 120px);
}

.capability-list {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  align-content: start;
  gap: 0;
  margin: 0;
  padding: 0;
  border-top: 1px solid var(--color-border);
  list-style: none;
}

.capability-list li {
  display: flex;
  min-height: 84px;
  align-items: center;
  gap: 12px;
  padding: 18px 8px;
  border-bottom: 1px solid var(--color-border);
  color: var(--color-text-soft);
  font-weight: 650;
}

.capability-list li:nth-child(odd) {
  padding-right: 24px;
}

.capability-list li:nth-child(even) {
  padding-left: 24px;
  border-left: 1px solid var(--color-border);
}

.capability-list svg {
  flex: 0 0 26px;
  width: 26px;
  height: 26px;
  fill: none;
  stroke: var(--page-accent);
  stroke-width: 2;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.decision-section,
.metrics-section {
  display: grid;
  grid-template-columns: 0.92fr 1.08fr;
  gap: clamp(48px, 9vw, 116px);
  align-items: start;
}

.decision-section__copy p:last-child,
.metrics-section__copy p:last-child {
  margin: 20px 0 0;
  color: var(--color-text-soft);
}

.question-list {
  margin: 0;
  padding: 0;
  border-top: 1px solid var(--color-border);
  list-style: none;
}

.question-list li {
  display: grid;
  grid-template-columns: 42px 1fr;
  gap: 18px;
  align-items: start;
  padding: 22px 0;
  border-bottom: 1px solid var(--color-border);
}

.question-list span {
  display: grid;
  width: 34px;
  height: 34px;
  place-items: center;
  border: 1px solid color-mix(in srgb, var(--page-accent) 35%, var(--color-border));
  border-radius: 50%;
  color: var(--page-accent-deep);
  font-size: 0.8rem;
  font-weight: 800;
}

.question-list p {
  margin: 3px 0 0;
  font-weight: 650;
}

.metrics-section {
  position: relative;
}

.metrics-flow {
  position: relative;
  display: grid;
  gap: 14px;
}

.metrics-flow::before {
  position: absolute;
  top: 38px;
  bottom: 38px;
  left: 21px;
  width: 2px;
  background: color-mix(in srgb, var(--page-accent) 28%, var(--color-border));
  content: "";
}

.metrics-flow__item {
  position: relative;
  display: grid;
  grid-template-columns: 44px 1fr;
  gap: 16px;
  align-items: center;
  min-height: 70px;
  padding: 12px 22px 12px 0;
  border: 1px solid var(--color-border);
  border-left: 0;
  background: #fff;
}

.metrics-flow__item span {
  z-index: 1;
  display: grid;
  width: 44px;
  height: 44px;
  place-items: center;
  background: var(--page-accent);
  color: #fff;
  font-size: 0.78rem;
  font-weight: 850;
}

.metrics-flow__item strong {
  font-size: 0.98rem;
}

.faq-section {
  display: grid;
  grid-template-columns: 0.7fr 1.3fr;
  gap: clamp(48px, 9vw, 120px);
}

.faq-list {
  border-top: 1px solid var(--color-border);
}

.faq-list details {
  border-bottom: 1px solid var(--color-border);
}

.faq-list summary {
  display: flex;
  min-height: 76px;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
  cursor: pointer;
  font-weight: 720;
  list-style: none;
}

.faq-list summary::-webkit-details-marker {
  display: none;
}

.faq-list summary svg {
  flex: 0 0 20px;
  width: 20px;
  fill: none;
  stroke: var(--page-accent);
  stroke-width: 2;
  transition: transform 150ms ease;
}

.faq-list details[open] summary svg {
  transform: rotate(180deg);
}

.faq-list details p {
  max-width: 52rem;
  margin: -4px 0 24px;
  color: var(--color-text-soft);
}

.related-section h2 {
  max-width: 16ch;
}

.related-links {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  margin-top: 42px;
  border-top: 1px solid var(--color-border);
  border-bottom: 1px solid var(--color-border);
}

.related-links a {
  display: flex;
  min-height: 116px;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  padding: 24px;
  color: var(--color-text);
  font-weight: 720;
  text-decoration: none;
}

.related-links a:not(:nth-child(3n + 1)) {
  border-left: 1px solid var(--color-border);
}

.related-links a:nth-child(n + 4) {
  border-top: 1px solid var(--color-border);
}

.related-links a:hover {
  background: var(--page-accent-soft);
  color: var(--page-accent-deep);
}

.related-links svg {
  flex: 0 0 20px;
  width: 20px;
  fill: none;
  stroke: var(--page-accent);
  stroke-width: 1.8;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.final-cta {
  position: relative;
  overflow: hidden;
  margin: 0 0 92px;
  padding: clamp(50px, 8vw, 84px);
  border-radius: 22px;
  background: #171717;
  color: #fff;
}

.final-cta__glow {
  position: absolute;
  top: -140px;
  right: -80px;
  width: 360px;
  height: 360px;
  border-radius: 50%;
  background: var(--page-accent);
  filter: blur(100px);
  opacity: 0.28;
  pointer-events: none;
}

.final-cta > *:not(.final-cta__glow) {
  position: relative;
}

.final-cta .section-kicker {
  color: color-mix(in srgb, var(--page-accent) 75%, #fff);
}

.final-cta h2 {
  max-width: 15ch;
}

.final-cta > p:not(.section-kicker) {
  max-width: 42rem;
  margin: 20px 0 30px;
  color: #d4d4d4;
}

.site-footer {
  display: grid;
  grid-template-columns: auto 1fr auto;
  gap: 38px;
  align-items: center;
  padding: 34px 0 48px;
  border-top: 1px solid var(--color-border);
  color: var(--color-muted);
  font-size: 0.82rem;
}

.site-footer img {
  display: block;
  width: 160px;
  height: 40px;
  object-fit: cover;
  object-position: center;
}

.site-footer__links {
  display: flex;
  justify-content: center;
  gap: 22px;
}

.site-footer__links a {
  text-decoration: none;
}

.site-footer__links a:hover {
  color: var(--color-text);
  text-decoration: underline;
}

@media (max-width: 980px) {
  .seo-hero {
    grid-template-columns: 1fr;
    min-height: auto;
    padding-top: 54px;
  }

  .seo-hero__copy {
    max-width: 760px;
  }

  .seo-hero h1 {
    max-width: 15ch;
  }

  .seo-hero__figure {
    width: min(680px, 100%);
    margin-inline: auto;
  }

  .pairing {
    grid-template-columns: 1fr 1.4fr;
  }

  .pairing p {
    grid-column: 1 / -1;
  }

  .steps-list {
    grid-template-columns: repeat(2, 1fr);
  }

  .steps-list li:nth-child(3) {
    border-left: 1px solid var(--color-border);
  }

  .capabilities-section,
  .faq-section {
    grid-template-columns: 1fr;
    gap: 12px;
  }

  .related-links {
    grid-template-columns: 1fr;
  }

  .related-links a:not(:nth-child(3n + 1)) {
    border-left: 0;
  }

  .related-links a + a {
    border-top: 1px solid var(--color-border);
  }

  .site-footer {
    grid-template-columns: 1fr auto;
  }

  .site-footer__links {
    grid-column: 1 / -1;
    grid-row: 2;
    justify-content: flex-start;
  }
}

@media (max-width: 720px) {
  .site-nav {
    padding: 0 20px;
  }

  .site-nav__links {
    gap: 18px;
  }

  .site-nav__links a:nth-child(3),
  .site-nav__links a:nth-child(4) {
    display: none;
  }

  main,
  .site-footer {
    width: min(100% - 32px, 1160px);
  }

  .seo-hero {
    padding: 40px 0 58px;
  }

  .seo-hero__backlink {
    margin-bottom: 30px;
  }

  .seo-hero h1 {
    font-size: clamp(2.35rem, 12vw, 3.6rem);
  }

  .seo-hero__figure {
    width: calc(100% + 16px);
    margin-left: -8px;
  }

  .intro-section,
  .decision-section,
  .metrics-section {
    grid-template-columns: 1fr;
    gap: 30px;
  }

  .pairing {
    grid-template-columns: 1fr;
    padding: 26px;
  }

  .pairing__flow {
    grid-template-columns: minmax(0, 1fr) 34px minmax(0, 1fr);
    gap: 8px;
  }

  .pairing__flow svg {
    width: 34px;
  }

  .steps-list {
    grid-template-columns: 1fr;
  }

  .steps-list li,
  .steps-list li:nth-child(3) {
    min-height: 0;
    border-left: 1px solid var(--color-border);
  }

  .steps-list__number {
    margin-bottom: 24px;
  }

  .capability-list {
    grid-template-columns: 1fr;
  }

  .capability-list li:nth-child(odd),
  .capability-list li:nth-child(even) {
    padding: 16px 4px;
    border-left: 0;
  }

  .final-cta {
    margin-bottom: 62px;
    border-radius: 16px;
  }

  .site-footer {
    grid-template-columns: 1fr;
  }

  .site-footer__links {
    grid-column: auto;
    grid-row: auto;
    flex-wrap: wrap;
  }
}

@media (max-width: 460px) {
  .site-nav__brand img {
    width: 142px;
    height: 36px;
  }

  .site-nav__links {
    gap: 14px;
  }

  .site-nav__links a {
    font-size: 0.82rem;
  }

  .seo-hero__actions .button {
    width: 100%;
  }

  .campaign-visual {
    min-width: 430px;
    transform: translateX(-4%);
  }

  .seo-hero__figure {
    overflow: hidden;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }
}